We are living in an era of severe organizational and institutional app fatigue, where an overload in redundant platform usage has not only markedly decreased productivity (up to 40% due to task-switching, according to The Journal of Experimental Psychology: Human Perception and Performance), but it has also shown to significantly impact society's collective mental health in both education and business environments. In business, Administrators are reduced to swivel chair roles that require them to spend the bulk of their work day incessantly exporting and importing data between disparate systems.

According to the Harvard Business Review, “Psychology and neuroscience have shown that jumping between tasks — also called “context switching” — is cognitively taxing. Excessive toggling increases the brain’s production of cortisol (the primary stress hormone), slows us down, and makes it harder to focus.”

Also, according to their findings, “to execute a single supply-chain transaction, each person involved switched about 350 times between 22 different applications and unique websites. Over the course of an average day, that meant a single employee would toggle between apps and windows more than 3,600 times.”

We concurrently began building a custom, approval-based B2B event registration system and companion show day app from the ground up for leading streetwear/lifestyle trade show the Agenda Show when they had 5k attendees on their books. We were able to process and scale the system to support over 800k attendees through two acquisition periods. It was ultimately used by RX Global, a wholly owned subsidiary of RELX Group, for their full portfolio of international B2B streetwear/lifestyle fashion trade shows across the globe. The system covered pre-registration, numerous airport style check-in options, real-time badge printing, mobile and hardware scanning, show day customer relationship management tools and comparative post-show analysis for over a decade.

We have received awards for our innovative solutions from the likes of Adobe, PR Week and the Society for Technical Communication.

In 2017 we began exploring ways to bundle our project experience with key functions and innovations that our clients repeatedly expressed a need for, but were never able to fit into their budgets. Our original concept was to build a scalable, yet elastic system with the ability to collectively address both known and unknown needs across any number of industries.

Our initial discovery phase put forth this question:

"Does a single binding agent exist that could provide the ability to differentiate how distinct, yet collaborative teams can harness the power of data segmentation more effectively and efficiently?"

The answer became abundantly clear. Usability Design.

Data is limited without intuitive mechanisms in place that process, serve and refine it for actionable use. In many cases these mechanisms are more rote than creative in nature, which limits overall segmentation capabilities. In addition, many systems lack a practical understanding of how to navigate their components out of the gate. This encouraged us to instill a wholly consistent process flow across the entirety of the platform, that:

a.) yields a clutterless and simplified visual experience where administrative personnel only see and access functionality relevant to their job function.

b.) enables rapid decision making via interaction techniques, where additional data is loaded inline when called on.

c.) minimizes training due to an extreme focus on visual and functional consistency through all sections and actionable behaviors

Our original distribution strategy was that we would lease or white label our platform for businesses to use directly in support of their own intiatives.

The pandemic forced us to take a big step back and reevaluate the validity of our product as a whole. Born out of that period of reflection was a focus on reinforcing remote workforce and managerial oversight capabilities, as well as expanding on visual charting for Dashboard Reporting. Organizational Management functionality would have touch points throughout all aspects of the system, through:

a.) providing all 1st-3rd party Companies and Personnel with the requisite access and tools needed to perform their assigned duties efficiently.

b.) creating our Dispatch section to bind all Companies and Personnel, through: Project and Task Management, Activity Tracking, Alerts, Mail, Chat and Forums.

d.) a multilayered structural hierarchy that would further refine highly segmented reporting capabilities.

As the Organizational Management and Dispatch sections came to fruition and seemingly tied everything together, we came to the realization that our system had the potential to reshape industries, and that we would be better served if we created our own consumer experience around events, bookings and product sales.

We began looking at building a social marketplace that incentivized participation through monetary rewards. Some major advancements were happening in the Web3 blockchain space, and the release of the Merge on Ethereum ushered in a path to a sustainable future for utility-based cryptocurrencies due to its rapidly diminishing energy requirement.

We are steadfast in our belief that the transparency, security, authenticity and community-building potential that decentralized blockchain can provide, are all necessary components for the success of future economies. Utility Tokens provide us with the means to directly incentivize Users, and reward them for actively participating within our ecosystem. Coupled with Artificial Intelligence, we would be able to connect businesses with consumers who are passionate about their products or services, and expand on the quality of those relationships in meaningful ways.

Back-End Platform

Front-End Experience

Web3 Utility Token